The Art of Branding: How Planning My Wedding Inspired a Rejuvenation of my Author Brand
No one ever tells you that planning a wedding is a full-time job. As brides-to-be, we sort of know this is coming, but we're excited by the prospect of what's to come and not always focused on how much work it's going to take to get there. I was a different. I knew it was going to take a lot of work, but even I couldn't begin to imagine how much work, and I was also working to purchase a house at the time, working full time, and oh yeah, writing. Fortunately, I had the basic ideas of what I wanted for my wedding in my mind. This got me off to an excellent start.
When I was in high school, fantasizing about attending the prom, I focused on a sage green dress I'd seen in a magazine. Though I never found any such dress and instead wound up wearing lavender, I never did forget that dress. I still have the magazine clipping to this day (yes, we read actual magazines when I was in high school!) and I zoned right in on this color for my bridesmaids dresses. A loyal viewer of Say Yes to the Dress, I was always bothered when I heard a bride note under dislikes that she hated lace. As a romantic with a strong appreciation for the Victorian Era, I LOVE lace and always knew it would play a prominent role in my wedding dress. Gowns in tow, decisions like flowers came easy - green of course would play a prominent role, and white, but also red. I was told that the combination might play out to be too Christmas-like, but I strongly believed a pop of red would bring my wedding fantasy look to life and I was thrilled with the way things turned out. The more decisions I made the easier the others came.