New life for ‘Old School’ QR marketing
Generally, my posts on ‘Ramblings from a Writers Mind’ focus on the art of creative writing, authorship and ‘being indie’.
Rarely do I venture into posting about promotion and marketing as these are areas which deserve a blog of their own, allowing for comprehensive explanations and discussion.
However, there are many simple elements authors can utilize to assist the sales of their books.
Many of these aspects, like listing your ‘other titles’ as part of your books backmatter should be standard practice.
Some mainstream publishers are now using a paragraph or two from their author’s other works in the front matter, stating the obvious.. ‘From the author of…..other title’. I think it is a spin-off from Hollywood film promotions, i.e. ‘From the director of….blah blah’.
While it’s a practice which is becoming common, flick through the first few pages of mainstream novels in your local bookstore to see this trend. It is not one I particularly like. To me it is a little too aggressive, even hinting at desperation. I’ll leave you to decide where you want to go with it, should you want to try this option.
One often-overlooked opportunity, (I have neglected this myself too many times in the past), is the use of QR codes.
While links, (hyperlinks), work well with most electronic flow files, that is eBooks, Kindle and such, they cannot be used in a physical Paperback or Hardcover book.
One can list site addresses, such as this one, (my Amazon author page), https://www.amazon.co.uk/~/e/B00CJCT5DK but, with a physical book, it means the reader must type out the whole address string on their keypad. Not a spontaneous act and therefore it is more likely to be ignored than actioned.
I find a significant alternative is using a QR code, like this one which can simply be scanned with a cellphone. (Try it.)
Some may consider QR codes as ‘old school’. However, QR codes offer a great way to connect your reader instantly and directly with your chosen location. This could be your Amazon author page, (as in the example above), your website, your books purchase location, blog, or social media page on Facebook, Instagram, LinkedIn or any other social site.
The location you choose to send your reader to is entirely up to you.
In reverse, QR codes included in you books can direct readers to you social pages, blogs or personal website. You could include several QR codes in one book if you so wished, but you would need to be judicious in their use regarding the appearance of your book.
In ‘Within the Invisible Pentacle’ I use QR codes to direct people to my targeted locations, once internally in the back matter on my ‘About the Author‘ page and once on the back cover, next to the barcode.
This is how I use them.
As an Electric Eclectic author, I also use a QR code to help direct people to the Electric Eclectic blog. This QR code you will notice incorporates the EE logo.
Using QR codes is a simple, extremely low-cost, yet effective addition to your marketing and promotional armoury and one I highly recommend you adopting.
You should incorporate these QR codes in your books and use them with your blogs, newsletters and in your social media posts, directing people to your chosen location(s).
The only limit is your imagination.
I am happy to produce bespoke QR codes for your author marketing needs.
I can also create QR codes incorporating personal or business/brand logos.
My QR codes can be produced in a variety of colours and in several bespoke shapes while maintaining their full functionality.
Below are the two eBooks I mentioned above, published to assist authors in being indie. You can download them both now via these links.